our story

Chocolate milk tastes really good...
which is why we’ve secretly continued to drink it as adults.
But after years of waiting for a ‘modern’ chocolate milk to hit the market, we decided to take action - and fix everything wrong with this classic, naturally protein-rich category. Because like you, we’re trying to be a little bit healthier everyday, yet we still have a constant craving for something sweet. That’s why we’ve created slate, a better, healthier, more convenient line of delicious chocolate milks.
josh belinsky
manny lubin

what we believe

We believe change is hard, but sometimes, change is necessary.

We believe real milk needs to change.

We believe you have the right to satisfy your sweet tooth… and if you believe everything that tastes good is unhealthy, you haven’t looked at the back of our carton.

We believe in a world without lactose, one in which we fight like hell against sugar.

We believe all things grow up, not just people… and second chances should be given to those that deserve it.

We believe friends with two legs and friends with four legs should be treated with equal respect.

We believe people should have more reasons to smile.

We believe in simplicity.

We believe sometimes the best things in life have been in plain sight the entire time.

We believe exercise can be a walk in the park, or an hour at the gym… and both should end with a chocolate milk before a shower.

We believe together, we can write the next chapter of milk’s story.